The Product Excellence Report

We recently partnered with Product Collective to survey 700+ product managers & leaders about their processes, challenges, and effectiveness, all to answer one question: What does it take to achieve Product Excellence?

Explore the highlights here, and download the full report now for a comprehensive overview of product management today.

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Demographics

700+ respondents

56%
Small companies
(<250)
22%
Mid-size companies
(251-1000)
22%
Large enterprises
(1000+)
47%
Across various industries
37%
Technology
9%
Finance
9%
Healthcare & remaining
Individual contributors (PMs)
35%
Individual contributors
(PMs)
Managers (SPM & Director)
39%
Managers
(SPM & Director)
Executives
12%
Executives
Unknown
14%
Unknown
Experience
29 %
Experienced
(10+ yrs)
30 %
Mid-level
(5-10 yrs)
41 %
Junior
(0-5 yrs)
Insights & Feedback Collection

Product teams genuinely believe they are user-driven — but their feedback collection methods suggest otherwise.

Over half

Over half

of product teams report that their product and feature ideas are primarily inspired by customer feedback, and that everyone has a shared understanding of user needs.

yet only 1 in 10
yet only 1 in 10

yet only 1 in 10

teams successfully capture feedback from all available sources.

and 1 in 3
and 1 in 3

and 1 in 3

do not have any process whatsoever for capturing customer feedback.

Teams that effectively capture and validate feedback are more confident that they directly contribute to revenue and product success.

Product Strategy & Prioritization

Product strategy and objectives are only supporting actors in product prioritization when they should be playing the leading role.

84% of teams

84% of teams

consider user needs and problems when prioritizing, and 79% consider broader company goals. It's good to see product teams checking boxes when it comes to smart prioritizatization.

Just over half

Just over half

of teams consider product objectives and product strategy when it comes to prioritization....a strikingly low number.

Only 37%

Only 37%

of teams consider segmentation — understanding not just what you're building, but whom you're building it for — when it comes to prioritization.

Half of product teams align around problems to solve. Half align around features to build.

Weight stand Weight rod Weight side Weight side
Roadmapping

Half of all product teams don't feel their roadmaps reflect user needs or strategy. What’s more, close to half don’t believe that their roadmap is up-to-date or reflects the current state of their work.

Only 44%

Only 44%

of teams are confident their roadmap reflects the strategic context behind what they're building—the "why."

Collaboration

PMs face a wide range of struggles, particularly around strategy and organizational alignment.

70%

of product managers listed
2 - 4 major obstacles

24%

of product managers listed
just 1 major obstacle

6 of 10

6 of 10 product teams meet regularly to share updates and create alignment

yet only 1 of 10

yet only 1 of 10 have a process for assessing the success or failure of newly launches

Product teams use an average of 3.4 tools to manage product development. What's more, 80% of product teams stitch together multiple tools—mostly Google Docs, a wiki, a development tool, or spreadsheets—to conduct their product management workflows.

Cindy
Max
Lisa
Tom

40% of product teams

have started using dedicated product management tools

Want to learn more?

The Product Exellence Report

The Product Exellence Report

Insights from 700+ product managers and leaders.
Get the full report